The recent onset of Covid-19 meant gatherings were banned and live events weren’t possible. Many video production service companies overcame these difficulties by staging live streaming in Melbourne which meant people could attend and participate virtually with the help of live streaming services so that necessary events could still take place.
Businesses have now realised the many other benefits of using Melbourne live video streaming, which include a far greater audience reach, enhanced visitor experience, more flexibility and reduced travel, accommodation and venue booking costs. As a result, even though the effects of the pandemic have reduced and things are mainly back to normal, live streaming services in Melbourne are still in great demand.
Live streaming doesn’t have to be a straight alternative to a live event with an audience in attendance because it's quite possible to have a combination of both. A traditional live event can be staged but this can also be live streamed so that a far greater audience can view the event. Not only that, but the reach of the event can be truly global if required with viewers from all parts of the world without the cost and inconvenience of travel.
Another benefit of live streaming is that contributors to the event also don’t have to be physically present. Technology allows them to make their contribution from anywhere in the world, enabling a truly widely spread event for all those who take part.
One of the main features of live streaming in Melbourne is its flexibility, not only in terms of those who take part but also for what’s included (video, live action, graphics and messaging), how the event is presented and how the results are used. As well as being broadcast in real-time, the event can also be recorded, edited and then made available on websites and social media platforms for later viewing. This may be in its entirety or as particular segments (such as the contributions of individual speakers) that can be released at intervals.
Live streaming services in Melbourne can be used in any way you wish in order to enhance your business. It can increase brand awareness, be used to launch new products, improve your relationship with customers and investors, and drive up revenue and profits. It can do all these things and more provided it’s handled in a proper and professional manner, and each event is adequately publicised so attendance is maximised.
Visual Domain (leading corporate video production Melbourne) will help you make every live event a success by reaching the widest possible audience and providing a truly memorable experience. We have done enough of these to understand the importance of camera positions, the need for high-quality output, the best distribution platforms to use and the content that will really work.
You need to publicise the event in good time with email, social media and other advertising campaigns so everyone who needs to know is fully aware. And when they do attend, we’ll ensure it’s an impressively presented event that will keep them engaged. That will encourage attendance at future events and, more importantly, boost your company and achieve the aims you want. So if you have an event coming up, no matter how far in the future, get in touch to find out what we can do for you. It’s never too early to start planning so let us know your needs as we offer our different services in Melbourne including training video production Melbourne, explainer video Melbourne, and social media video Melbourne.