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Take your audience on an interactive journey designed by you.

The competition for your audience’s mental bandwidth is always growing. Interactive video drives up to three times more engagement than traditional video and offers a way to stand out. A digital video that supports user interaction through clicks, touches, or taps. It is video that goes beyond “play” and “pause.” Users engage with content, navigating the storyline and revealing their choices to you, the content creator!

Improved Viewer Retention

Actively involving your viewer in a video helps increase the chances they’ll remember what they heard, saw, or felt.

Drive Conversions

An interactive call to action (CTA) guides people through the sales funnel and convert them into customers.

Engaging and Fun

Innovative, creative, and engaging – all of which will help keep the attention of your target audience.

The Possibilities Are Endless with Interactive Video

You already know that video is one of the most effective and creative digital marketing tools around, but with interactive video, you have the opportunity to take your video marketing strategy to the next level. It allows your audience to engage with your content in new ways and guide their own journey through your brand story. If you are ready for a personalised video experience, contact our video agency to get started. Get the best video production Melbourne and Sydney have to offer today.

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What Is an Interactive Video?

Interactive video allows your audience to engage with your content in new ways. These videos can contain “hot spots” or links to outside content, quizzes, contact forms, and so much more. They can offer a 360-degree view of your products and offer different options for your viewer to choose from, so they can get the information they want when they want it. You can even add animation to your video to make it even more enticing. This powerful new media combines the visual interest of video with the user-friendliness of a web page or blog post.

Why Choose Interactive Video?

About 60% of people describe themselves as visual learners, but traditional videos have some limitations. In a traditional video, the viewer has to watch it all the way through to find the information they need, and then they need to search your website to take the next step. While it is still considered the most effective form of marketing, we now have the ability to overcome those limits. With interactive video, they can easily navigate your content and find what they are looking for right away.

Keep Your Audience’s Attention for Longer

Interactive content is also a great way to keep eyes on your content. When you choose this medium, you give your audience the chance to guide their user journey, but in order to do so, they need to take action. Interactive video forces your audience to stop and think about the content they are consuming and then take active steps to navigate it. Interactive animation video also adds an additional level of interest, which most consumers find especially appealing.

Stay Ahead of the Competition

While interactive video is innovative and effective, it’s not as widely utilised as you might think. Most companies have yet to create this type of content. This offers an exciting new opportunity to get ahead of an emerging new marketing trend and get an edge on the competition.

Why Choose Visual Domain?

At our video agency, we believe that marketing should be fun. It’s your chance to show off your hard work and connect with the people who get real life-changing value from your products and services. Since 2008, we’ve created more than 60,500 videos for companies like News Corp Australia, Jetstar, Suncorp, and so many more. Not only are we passionate about what we do, but we believe we are changing the world one video at a time. Let us help you spread your message today!

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Create Interactive Video that Converts

If you are ready to take advantage of this creative new medium, we can’t wait to help. Contact us today to find out how interactive video content can help your brand grow!

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